What Makes an Excellent Video?

The purpose of your video is to encourage prospects and customers to watch, remember, and share, which means that quality counts.

Whether you are shooting your own, using customer submitted pieces, or hiring a professional, here are the main things to look out for:

Lighting - Video cameras need good quality light to produce appealing images. Overheads cast unattractive shadows, so your best bet is either professional lighting equipment or equivalent substitutes, such as strong lamps aimed at the subject. Alternatively, choose natural light, depending on the topic of your production. Audio - Beware of video that has inaudible or overbearing sound, and ensure that background noise does not muffle or distort the message. Ideally, use USB microphones plugged into the computer or those designed to attach to the camera, as these effective options ensure only the sounds you want are included. Content - "Practice, practice, practice" if you or a staff member will appear in the video. More rehearsal guarantees more comfort with the material, minimizing awkwardness, stiff delivery, and the impression that you are reading from a script. Length - Studies show that you will lose 10% of your audience after 10 seconds, and another 40% after 30 seconds, so keep it short and sweet. Put the important information up front, and keep your viewer engaged by getting to the point right away. If you have more to say, consider a series of short videos, rather than one long one. Placement - A quality overview clip in your marketing email will raise your click-through rates. Bring customers to your website and keep them there, with your video series sprinkled liberally throughout. For example, include your Frequently Asked Questions (FAQs) video near the text version of your FAQs. Also, put your "How-To" videos next to your product description. Selection - Ensure your video content reaches your intended market by testing it on your customers. Offer several versions and provide the opportunity to select and share their favorite, guaranteeing something for everyone. Relevance - Most important of all, make sure your video is relevant to your message, whether it's product promotion or information distribution. Nothing is more frustrating to online visitors than clicking on content that doesn't live up to its promise.

As you consider your video content, keep the following points in mind as studied by the Jun Group in 2011:

People like comedy. Videos intended to be funny (40% of videos studied) resulted in three times as many follow-up hits on the sponsoring businesses website. Celebrity doesn't sell. Though 10% of the videos studied included appearances by television and movie stars, they actually resulted in 12% less Facebook "likes" than the 90% non-celebrity pieces. KISS - Keep It Short and Sweet. With videos of 16 - 60 seconds making up 90% of content, you would think that length brings success, but not so. Videos of 15 seconds or less resulted in 153% more click through.

To increase the likelihood that your visitor or email recipient will view your video, include a play button right on the screen or automatically transport the viewer to the linked viewing website.

Keep costs down by offering video through playback sites that already possess infrastructure.

You can avoid the expense of storing files locally on your web server, and you can pass along the cost of transcoding videos for playback by uploading to a video host such as YouTube or Flickr.

Approach video marketing as an adventure - an opportunity to get a step ahead of the competition and reach a wider audience.

Video marketing is on the rise and isn't expected to go away any time soon.

Now that you have a better understanding about how Video Marketing can help boost your sales, it's time to get started with your video marketing campaign.

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The Power Of YouTube: Online Traffic From Videos

The online world has great content for the young and the old. There is a wide spectrum of topics everyone can learn from, no matter where you live in the world. The internet has been called the world wide web because the expanse it reaches. There are many ways to reach your target audience online though. There are forums, blog postings, advertising sites (depending on what you are trying to promote or sell). There is eBay and Amazon, two huge online stores that sell products at discount prices to its visitors.

However, rivaling content on blogs, forums, and other article marketing sites is that of video content, which can also reach a large audience. YouTube has enabled video rookies and also experienced entrepreneurs to tap into a much larger viewing audience online. Even top rate businesses now are using social media sites such as Twitter, Facebook, MySpace, and LinkedIn to capture large audiences of targeted customers. If the big boys do it, you must follow their game plan for success.

YouTube is a site where big businesses have shot promotional videos to get their products and brand names online. Companies know that teenagers and young adults are powerful buying groups that will buy their products. With YouTube you can use videos to leverage the ability to reach millions and billions of customers with no or low-cost ads. They can reach the largest audience possible in the shortest amount of time.

There is a lot of varied video content on YouTube such as funny home videos. At the other spectrum, there are business videos trying to promote to a wider audience online than they can anywhere else. It is foolish for people to ignore the internet's power. There is no other tool on earth that will allow people to grow a business or reach as many people for low cost, in such a short amount of time. YouTube is so powerful. Video content is usually very appealing on the eyes and easy to watch too. You can watch a 3 minute video or promotional ad and get the message very easily and quickly. The message is fast, easy, and in an appealing format for anybody to understand.

In summary, YouTube is one of the quickest, most appealing and powerful media to reach a large audience with any message you are sending. This power is incredible and the audience is so large too. I would definitely include videos from YouTube to promote any business or any venture you partake.

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What Is Video SEO?

Video SEO is the use of optimisation methodologies to improve the visibility of your videos and screencasts in Google, YouTube and other search engines. The value of video SEO (VSEO) comes from the fact that it has the potential to entice and retain a more targeted audience, increase brand awareness and spark users into action. Whether that action be buying the product or service, subscribing to a newsletter or signing up for a special offer.

It is rapidly becoming a hugely important part of any online marketing campaign as it can dramatically raise traffic to your site. Its rise to prominence is thought to be because "Generation Y" (people aged between 11 - 27) now outnumber the "Baby Boomers" by 81 million to 71 million. "Generation Y" have a tendency to watch more videos online.

Another reason for VSEOs rise in importance is the size of videos. Not too long ago they where big bulky things that required an internet connection few had and special players. Nowadays they are small enough and versatile enough to play on all Smartphone devices. This compliments the rise in "Generation Y" perfectly, as this is when Smartphone technology is really taking off.

Although YouTube is the biggest video sharing site, seen as a must use for any advertising/SEO campaign, there are other more specialized sites about that will make it easier to get your content seen, after all with the amount of content on YouTube it's very hard to stand out. Other sites, like Vimeo, Viddler and Photobucket have smaller communities making it slightly easier to stand out. YouTube being the largest video sharing site also comes with another huge bonus to getting your content seen; it's the 2nd most used search engine in the world after Google. The fact that Google search now shows videos at the top of page of results is just another opportunity to get your content right to the top of the search page.

Video SEO has been shown to really raise your contents visibility as videos typically show up in 41% of all searches and have a 41% higher click rate. Research shows that companies who use VSEO will see a 150% rise on conversion rates over those that don't. The benefits and importance of Video SEO extend far beyond the few points illustrated in this article; it is guaranteed to be one of the most fundamental aspects of SEO in the very near future.

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Using YouTube As A Marketing Tool

Having a business in the physical world is no longer enough. Most co-operations around the world understand the need to expand their business and what better venue than the internet is available to them? In an age of science and technology, the use of the internet for business has risen to a significant extent.

YouTube is a website where you can share your videos online for free and people can also watch them, without spending a dime. As watching videos is getting very popular with people from different cultural and socio-economic backgrounds, companies are using them as a great marketing tool that gives them a unique opportunity to endorse their products. Nearly a billion people watch YouTube every day. Imagine in a world of 7 billion, a billion people viewing one particular website, in itself spells how successful the website actually is. Using YouTube as a marketing tool is neither difficult nor it takes much time. It doesn't need any professional video making equipment. Nicely made videos attract more views which, in turn, is beneficial for marketing campaigns. It is a great tool to impart training and product description.

How to use YouTube for marketing

1.You can showcase your products and services. You can give demonstration about the product.

2. You can directly put the link of your website in the video. It is very helpful when you market a number of affiliated products as this helps to get good traffic.

3. You can post the interview of the people who use your products.

4. You can put a business logo in the video so that people remember your brand easily.

Strategy to use YouTube as a marketing tool

1. Quality of video content should be good so that it can attract a large number of viewers. There are a large number of people who go by quality of the video. Videos related to entertainment or demonstration should be high class video material.

2. Large video library help to provide more choice and content to the viewers thus attracting more views. It helps to give multiple results of own videos if someone searches the related topic.

3. Create YouTube Annotation and Links-Annotations are areas of text or hotspots that are created after uploading the video. It can show simple texts or click-able elements. Using a subscribe hotlink as annotation gives good results.

4. Using YouTube promoted video ad overlay-You can endorse other videos of your library by this method. It takes the viewer directly from YouTube to your website. Here, you can use images and shortened web links.

5. Posting video response -It gives your YouTube videos and channel, greater exposure.

6. Create Playlists-It gets your video content on top section of YouTube video pages that are labelled "Related Videos" or "Suggestions". This enables you to use more popular videos in the playlist to drive views to your newer but less popular content.

7. YouTube Close Caption-Use natural language instead of modest keyword optimization as it increases search visibility.

Try using these tips and see the difference in your campaign.

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Video Marketing to Improve Conversions Part 1

Video Marketing is not only an opportunity for today, it is also an opportunity for the future. Many people are currently trialling it, but are not being too successful. The reason for this is that they are probably not focussing on conversion rates and getting people back to their websites.

It is important that we measure the amount of video views. Also we need to measure the amount of people that actually come from the videos viewed, back to your website.

In part 1 and 2 of this article I will cover the steps that need completing in order for you to improve your conversions. The first topics we will look at are the video sites worth uploading your video to as well as editing a video. By having a good video out there you will get people back to your site and improve your conversions.

Video sites

YouTube is the main site to upload your video, but there are also many others. It is not worth relying on just the one site because you never know what will happen in the future. The more people that view your video, the higher YouTube will push it in the rankings.

You may have a list of subscribers who would like to see your video. When they arrive at your video they will have a chance to vote for it. The more votes you have the higher the video will rank.

You should incorporate your keyword phrase in your YouTube title and description. Add your website link to the beginning and end of the video. You can also add it to the description. Then simply spread the word about your video to friends or your subscribers.

Here are some other video sites worth uploading your video to:

DailyMotion Blip.TV Metacafe Vimeo

By submitting to YouTube and these other video sites you can get a lot of traffic back to your website. It is possible that the visitors will either become customers or improve your conversions by investing in your product or service.

Editing your video

Windows Movie Maker comes with PC's that run Windows. It is quite powerful and the version in Windows Vista and Windows 7 is simplified to make it easy for beginners to edit videos. You can bring still photos and existing videos into your production. You can also bring audio in or create your own audio.

Ensure your video is of a high quality and take care to edit out any shaky camera work. You will not improve conversions with videos which either do not engage the viewer or are poorly made.

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Video Marketing - A New Era in Online Marketing

Marketing strategies are the most important part of a business nowadays. With growing popularity of the internet, marketing a commodity has become one of the toughest jobs. Among the various methods tried in marketing, the one gradually rising to prominence is video marketing. Video marketing is the process of using videos to promote your products, services, or websites.

Online videos are great for establishing expert status in your niche as well as connecting with your local customers. Online videos have become biggest thing in internet marketing by becoming a mode of direct communication between you and your client. Everyone is online and many people spend a lot of time on watching videos while surfing internet and most of them click on the link given or download a free report, In this way video marketing will help increase traffic to your website and you will get amazing results by video marketing. Videos are the best way to convey your message and video marketing is gaining enormous success on the Internet presently.

Web surfers differ in terms of their educational background, reading ability, vocabulary, patience and comprehension skills etc. so, many of them would not like to trudge along long lanes of words and will be in a hunt to short and direct information. If you deploy video-clippings as part of your Internet marketing strategy, you can reach the emotional layer of a much larger audience base quickly. Today people are accessing internet not only from desktops but also from other devices like laptops, palmtops, iPads and cell phones etc. so if you load a video to your website you can expect it to be viewed by anyone, anytime. Spruce up your web page by replacing your written content with a video where the presenter narrates the same story you wrote on the page earlier. The presenter with a nice backdrop in sync with the product/service you are marketing can easily attach the audience with your product/service emotionally.

Video marketing is latest trend in era of innovative marketing strategies. Images, video and audio each represent a fantastic opportunity to drive traffic to websites. Video marketing cannot be substituted with other marketing strategies however it adds great value to existing marketing techniques. Now potential customers are not restricted to read text and static web pages, they can interact with you and the content you publish. Entering in video marketing gives a new dimension to business with face to face interaction with customers online and influencing their buying decisions. Video sharing websites like YouTube, Metacafe, and Photobucket can generate a significant traffic to your website.

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3 Ways To Come Up With Content For YouTube

Did you know that creating videos on YouTube can make you a sensation on the internet? It's true! I can remember one guy whose video became so popular on YouTube, that BET asked him to perform at the BET music awards. That's how powerful video marketing is, and how powerful YouTube is also.

Now when it comes to creating the videos, you should know that there are a lot of options at your disposal. There are all kinds of ways to come up with content for your YouTube videos - you just have to be creative with them. In fact in today's lesson, I'm going to show you some ways to get content for your YouTube videos, so that you don't get stuck on ideas. Here's tip number 1:

1) Turn articles into videos

This is a strategy get can get you a lot of hits. I see top marketers doing this all the time, and they have about 3,000 or more views to these types of videos. The gist of it is to create an article, put it into a special software or application, and speak in the video as each new paragraph begins. Think of it as a slideshow.

There are services on the internet that can turn your articles into videos, so I think you should consider their services. Now you should know that hiring these people can become quite expensive. They may charge $10 per article conversion, or even more. If you can find a way to create the videos yourself, you'll save yourself a lot of money, and you'll also put up great videos on YouTube that people will enjoy. Here's another creation method:

2) Record yourself in front of your camera

I would say that this is the most commonly used way to develop YouTube content. What you do is put a camcorder in front of you, and start delivering information as you normally would. Imagine talking to someone so that you can seem relaxed and at ease. And make sure your website address is at the bottom of your video.

I like this technique because it really helps you to interact with your viewer, and it helps to build a bond or a relationship with you - especially if you have good content. These people will subscribe to your YouTube channel, and will get updated each and every time you put up a new video. So this strategy has a lot of benefits. Here's the last way to get content:

3) Interviews

If you're well-known in your niche and you interview someone else who is well-known in your niche, you-two can create a dynamite interview that can then be posted on YouTube. With interviews, your content is the conversation that you and your interviewee have together. The only thing in return that the interviewee may request is that you let them plug their book or product before you start the interview. And this should be feasible.

YouTube is a great sensation and is something that you should use in your business today.

Good luck with using YouTube marketing to boost your sales and profits today.

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YouTube Increases Web Video Charm - Social Media Distribution Ability

WEB video behemoth YouTube is getting a significant upgrade through a fresh site and network style for a cleaner and more vivid appearance for its users.

The public perhaps is thinking: why mess with it - when there are already more than three billion video clips being seen every single day?

Considering YouTube's nearly eight years of fresh new web videos and daily online content uploads plus the broadcasts in the previous month that thousands of awesome programs from popular individuals and content designers are coming in the future, the organization wants to make certain that its visitors can quickly monitor and discover whatever they want to watch at any time, on the Internet.

YouTube has designed a short video clip which focuses on the new website design and describes new methods to visitors about how to make and style their own YouTube stations. Take a look at these new functions that YouTube has designed to make the site more entertaining to view:

Tailor web video information

The innovative YouTube webpage permits simpler queries where visitors can monitor other individuals preferred video-stations. On the left side of YouTube's monitor, visitors with a current YouTube profile can make their individualized and tailored video station collection.

This innovative webpage will also allow customers to quickly look through highly-recommended programs, link their profile to Google+ or Facebook or to discover what other individuals are distributing, and personalize their own homepage's information from this information.

The latest feed that YouTube's has presented this year is now located on the middle and beginning of the webpage. YouTube patrons now can link up with one feed to a different feed via clicking on several stations placed on the left side of the page.

Fresh appearance, clean finish

On top of YouTube house page's concentrate on supporting visitors to arrange and identify their preferred video clips and programs, the organization has also improved the attraction and style of the video-channels.

YouTube has revealed a new style that will assist visitors in locating their preferred web videos. Since diverse individuals have diverse internet objectives, YouTube has designed a new video template in order to match users' requirements. Whether the individual wants to create a per week only one video, or has several thousands of articles and clips for their own admirers to watch.

YouTube will soon be offering these exciting options and many more to come as it becomes more and more popular with users.

It will be interesting to see how this upgraded look affects YouTube's already avid fans and if it will continue to bring in more new people. Will it be a disappointment that leads to more confusion and ends up hurting YouTube's popularity? Or will it open the door to a gold mine of more online opportunities for YouTube to excavate and retain its lead ranking at No. 1. It is always risky, especially online, to try to improve something that isn't broken, so only time will tell.

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The Best Way To Set Up A YouTube Video For Google

A video is over 50 times more likely to appear at the top of page one of Google for any particular keyword phrase than a website, and that's a fact. Why is that? Well, partly because video is given more relevance than text, partly because YouTube is a part of Google (even though videos from other platforms do rank), and partly because of the way in which the Google search calculations treat video content. Of course, the videos need to be set up for Search Engine Optimization (SEO), but first let's take a look at Google's approach to videos in their search results.

Videos are considered rich content for searchers and so Google gives them priority in an interesting way. If a video becomes popular enough to get to Google Page 1, then Google pulls it to the top! This is the reason there are frequently two or three videos at the top of most search results - they don't all deserve the position, but are raised to the top when Google detected them somewhere on the page. This is obviously a large advantage, as it's quite easy for moderately competitive keywords to push a site to the bottom of page one, but it becomes increasingly difficult to lift it to the top. If you had a video with good optimization, and a link back to your site, then this is of course a welcome shortcut.

When creating a web site for a particular niche, it's usual to choose a domain name that is exactly the same as the keywords you are targeting. Next, the page title needs be identical, and the phrase should appear every hundred words or so all through the text. The web page description (the text displayed on the search pages) should additionally be keyword rich, and of course the keyword meta tag field should be filled in properly. Find yourself the best domain hosting service, and you're set to go! With YouTube videos, it isn't possible to include your keyword in the URL, but several video sites allow your own title to be part of the URL. Nonetheless, the title of the video itself can be your keywords, which should also be prominent in the video tags and also the description.

It's a funny thing, but Google has no idea what is inside the videos that appear in their search results, so they rely heavily on tags and descriptions. Go out of your way to make their task easier, and you could find your video rising a few positions. This could be done by adding close captions to the video, which involves uploading a subtitle file with an.srt extension when creating the video. This file is created beforehand, and is designed to match the captions with the sound track of the video. The neat thing is that Google bots can interpret the file and have a good idea of what's in the video - much better than writing a long description underneath the video!

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Get on YouTube: 10 Video Marketing Tactics

The next few paragraphs are going to be used to clarify some of the methods used on YouTube to market your company via a web video. There are various excellent methods to assist you in yielding more viewers. The following 10 methods are vital to helping and marketing your videos on the Internet.

Choose Your Slot

Companies who the most efficient when are using YouTube to promote your videos flourish in a precise slot. Focus on narrowing your slot as small as possible or you will have difficulties getting noticed. If you are in a professional career emphasize your field (e.g. gynecology, or lawyer) and make sure to project that clearly. If you understand your audience the rest is a piece of cake.

Trademark Your Network

After the network has been situated, you need to get an individual feel that equals your trademark. Keep a steady appearance with all your social platforms and sites. You want to make sure that people are aware that they are in the correct location once they have arrived. Remember that your YouTube promotions with video should work hand in hand with the total Internet promotions strategy.

Embed Links in Your Video Every time

The amount of individuals that will check out your site because of a link embedded in your video will shock you. Online promotion with videos is without a doubt the best way to extend your message because it generates constant engagement but your content must deliver high-value. On average the tweets per minute that include a YouTube link is roughly 400, leaving a huge chance for you to participate and include a YouTube link in your tweets.

Comments on YouTube

Comments sometimes are very successful at improving engagement on YouTube and your online promotions. Focus on not clogging up your video with lots of comments, but utilize them as a tool for a call to action or a reminder. One of the highest ways to get engagement is based on simple questions, like clicking on a thumbs-up to share. Dabble with various choices because YouTube has a lot to show you.

Significant Words - Place them in your heading, explanation and labels

When it comes to SEO, promoting a video on YouTube is one of the big guns in your collection so take your time in selecting the most significant words conceivable. These significant words should be found in the heading, explanation and labels.

Select the Perfect Thumbnail

This will probably be the first impression an individual gets from your video. It is used to snag the viewer's attention when located in the "Suggested Videos" sidebar and can decide if it will be picked or not. Your video's heading is crucial also, but there are plenty of clips people have watched even if the heading is weak. Why? - A fantastic thumbnail picture!

Produce Excellent Content, Not Advertisements

Unconcealed advertising is not received positively. If you are trying to market your item or solution via YouTube, you must be ingenious or no one will give you the time of day. YouTube patrons will breeze right over your video if you convince yourself otherwise.

A Request To Act

This should be short and sweet. When driving traffic to your site or blog, provide an enticement or advantage for your visitors. Provide encouraging ways for people to turn into customers rather than just visitors. Make sure to place links at the start of your explanation to reap the greatest conversion rates. If there is no item available yet, focus on getting people to intermingle and bond with you someway.

Make it short and to the point

The span of attention dwindles when an individual is on the Internet. Short and to the point improves the possibility of someone watching your video to the end. This is significant because a call to action is usually at the end. If your web video is sluggish at snagging interest then your viewers may click off midway through the video or not pay any attention.

Internet W.O.M

After a video has been uploaded and augmented with significant words it is time to pass it along your social networking platforms like sharing on your individual blog, Facebook, Twitter, LinkedIn, etc. Also remember to get individuals to share your video on their own network. Locate individuals that are

Utilize these 10 methods to you boost your positive YouTube video promotion outcomes!

 

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How YouTube Marketing Can Boost Your Audience

Many people now spend more time watching videos on the web than reading. This is no small fact. Learning how to harness this fact is an excellent way to build an online following. Here are some keys to success on YouTube.

Choosing a Keyword

While there isn't nearly as much keyword data available for YouTube as there is for Google search, choosing a keyword is one of the most important steps in the process. Seeing how many people have watched a video that is centered around a specific keyword, and comparing it with Google search traffic, can give you some idea of how popular a keyword is.

One of the best things about YouTube is the fact that the competition is much lower than it is on Google. Search terms that take up the entire front page of Google often have only one or two titles in YouTube, if any at all. This makes it easier to reach an audience with enormous potential.

Use Hot Spots

This is one of the best ways to get feedback about how users are engaging with your videos. Hot spots graphs user attention by measuring places where users abandon your video, skip ahead, or rewind to watch it again. These are graphed against average to tell you which parts of the video hold the most attention.

Using this information, you'll be able to figure out what it is that users like about your videos. This makes it easy to edit your videos in order to display only the most interesting parts and discard the rest. This will dramatically improve your reputation and get users excited about your videos.

It is also a good idea to use hot spots in order to identify the parts of the video that make the best thumbnails. Your choice of thumbnail is one of the most important choices you can make. If users think they will get what they want out of the video from the image in the thumbnail, they will click on it. If they don't, they won't.

Optimize

Make sure that you set the video's settings to "public" so that people can find them. Include http:// at the beginning of the link to your website in the description so that people will be able to click on it. Don't stuff the description or keyword tags with an excessive number of keywords. Focus on just one or two, and write a description that hooks the reader into watching the video.

Your choice of category for the video can have a strong impact on rankings, so be sure to choose the right one. Changing the category can actually hurt your rankings, even if you change the category back.

Use annotations to nudge users to your other videos, your channel, and your website, but don't overdo it.

YouTube offers free music to add to your videos, so don't include copyrighted music that could get you penalized.

Finally, be sure to stay involved in the community, respond to comments, and leave comments on related videos.

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Let YouTube Promote Your Events in No Time With the Slightest Expenditure

The growing craze of media and technology for promotion of events has made YouTube a hit among organizers. You must know how fast the videos get viral and hence, it always has the highest chance of making your event popular within a very short time. Jazzing up your YouTube videos with your past events, interviews with speakers, and featured content helps grab user attention instantly, thereby leading to success. However, there are some important things about marketing and promoting through YouTube, which you need to consider carefully before taking the first step.

Collect the Video Footage of Your Past Events

Before starting off, you need to get some video recordings of your previous events. You can edit that piece of video content, which is important and relevant to your objective. A little research about your target audience can help you achieve this purpose. Line up at least five video footages before you start.

Color Scheme and Special Effects

People are likely to be less interested to see a video, which is tedious. While composing a new footage for your event, make sure that the color scheme matches the look and feel of your event's website. You should be consistent in choosing color scheme, as it creates a positive impact on the viewers. You can even choose to upload a custom background with special effects.

Information and Description

When it comes to the description of your event's video, try to be specific and concise. Consider carefully what kind of action you are expecting from your visitors when they see the video.

Tracking Links

If you want to check how many visitors YouTube is referring to your website, place tracking links at the description of the video for faster results.

Tagging your video

Tagging plays the key role to get your video higher ranks in a search engine. Conduct an exhaustive research to pick out relevant tags for your video.

SEO of the Video Uploaded

Optimizing the video files is of extreme importance, as it helps in getting higher ranks in the YouTube search engine. The length of the footage, properly placed logo, description, and tags also play a significant role in enhancing the site's visibility.

One of the most important parts of tracking your video's popularity is to review your analytics. YouTube has recently refurbished its analytics and tracking your video's popularity becomes easier.

Use these tips and start marketing your event through YouTube video today.

What Is Stopping You From Making Your Marketing Videos? Well Fear Not, There Is A Solution   Discover: What Is Video Marketing?   What Is Viral Marketing? How It Works and What Makes It Effective   Small Business Internet Marketing For Increased Sales   

Tap Into the Incredible Power of Video Marketing

As you most likely know, Google is the largest and most popular search engine in the world. But who ranks number two? You'd think Yahoo or Bing, right? Wrong. YouTube ranks as number two. The New York Times reported in 2010 that YouTube serves two billion videos each day. Are you taking advantage of the fast-rising trend and using video marketing as a method of advertising your products or services? If not, it's time to start. And if you are, are you doing it properly? Let's take a look at three important video marketing tips.

1 - Create Quality Content

The most important, though often overlooked, tip is to create high quality content, especially if you're advertising a product or service. Don't expect to create a poor quality video and convert your viewers into buyers or clients. If you're speaking in the video, invest in a high quality microphone. Nothing is worse than trying to understand what someone is saying because of scratchy or low quality audio. And, if you can, record your video in high definition. This is especially important if you're creating an overview of a product.

2 - Give Your Viewers a Reason to Visit Your Website

In addition to creating high quality content, you'll need to give your viewers a reason to visit your website after finishing the video. This is often a hard goal to achieve since our society tends to have a short attention span. If you're selling a product, why not offer an exclusive "YouTube only" discount that leads to a special landing page on your website? You can do this with any other video sharing site as well. Or, if you're providing a service, let your viewers know that they can see a number of testimonials on your website.

3 - Promote Your Video Anywhere and Everywhere

You may be tempted to sit back and relax once you've finished your video. Unfortunately, this isn't going to work. You'll need to start promoting it. There are a number of different ways to promote your video.

* Comment on other videos. Some will even let you use your video as a "video response." * Join high traffic, niche related forums and link to your video from your signature. * If you're selling a product, review similar products on popular shopping sites. * Try and submit it to as many video sharing sites as possible.

Again, video marketing is quickly becoming one of the most popular ways to advertise products and services. If you're not taking advantage of it you're missing out a large number of potential sales or clients. Follow these three tips and you'll be on your way to creating quality videos that generate traffic and sales.

What Is Stopping You From Making Your Marketing Videos? Well Fear Not, There Is A Solution   Discover: What Is Video Marketing?   What Is Viral Marketing? How It Works and What Makes It Effective   Small Business Internet Marketing For Increased Sales   The Secret To Making Money With Video Marketing   Why Your Business Needs to Invest in Corporate Video Production   

Tips on Writing an Effective Web Video Script

A web video can help you to increase hits to your website exponentially and can potentially lead to a larger number of people buying your products and services. Using video SEO principles will help you to target your audience and get the messages out about your business that you want to convey.

When you place quality videos on your website, you can really generate a lot of interest in your business and services if your video is a good representation of your business. So how can you capture your audience and make your video SEO attempts actually work for you? By writing captivating scripts for your relevant and informative web video.

The script to your web video is the meat and potatoes of the video; the stuff that will really sell what you are trying to market and will get you noticed by others. The absolute most important element of any web video is the script, because without a quality, well written script your video will be lacking the necessary information to draw viewers' attention.

Think about it: You would not enjoy a movie where the script was poorly written and looked at as little more than an afterthought, would you? So why would you not put the same time and effort into your short web video scripts as you would into a movie or television commercial script?

With a video script, you are able to map out specifically what will happen in the video and the exact dialogue the actor or actors needs to utilize. The point of your web video is to increase sales by attracting more customers. You want your video to explain just how fabulous your products or services are and why customers want to use your business. Your script should carefully address all of these elements to present a well-rounded web video to your audience.

Another reason why your web video script is important is that it helps to keep you on track so that the video is a quality piece of work that will be picked up by the search engines and will be ranked highly by viewers. A convoluted message or confusing, uninteresting information will lead to viewer confusion.

Potential customers could be lost if they cannot understand what you are trying to sell or explain in your message. A well written script will lead to a fun to watch, yet informative video that visitors to your site will want to watch, rank and share.

Utilizing video SEO is an excellent way to market your business online and if done well, can lead to some great new customers and an increase in sales. A poorly done video that lacks pertinent information will give your business a negative connotation and may confuse possible customers.

Keep yourself on track when creating your marketing video for your website by writing out a thorough script and making sure you are targeting all the keys that you want to. Scripts can keep you on the right path and will help you to present a professional and effective web video.

What Is Stopping You From Making Your Marketing Videos? Well Fear Not, There Is A Solution   Discover: What Is Video Marketing?   What Is Viral Marketing? How It Works and What Makes It Effective   Small Business Internet Marketing For Increased Sales   The Secret To Making Money With Video Marketing   Why Your Business Needs to Invest in Corporate Video Production   

Discover The Power of Video Marketing

There are many ways to market your business today. The goal generally is to get new subscribers and to make sales of your product or service. Although traditional marketing techniques are still good, it is also worth looking at the power of video marketing.

Today companies fall over themselves to get people to look at their products. All kinds of tactics are used, whether it is TV advertising, movie advertising or social media advertising. All of these methods have the capacity to reach a worldwide audience of billions.

Not everyone has a business the size of Apple or McDonalds. Also companies of this size generally have huge revenue and as a result, a huge advertising budget. How can the little guy with the small business compete?

Set up a video marketing campaign

Video content is a great way to get your message out to the masses. It enables you to brand yourself, build an online reputation and gain followers. Also it will certainly help with search engine optimisation and link building which are two essential ingredients to getting yourself well-known in the online world.

So how do you go about using the power of video marketing and creating captivating videos? You may be wondering if expensive equipment is needed to create video content.The good news is that you do not need to be Steven Spielberg or James Cameron in order to create a well-made video. Nobody is expecting Hollywood style productions with masses of special effects.

If you have a static text sales page for example then you could convert this into a video using one of the many slide packages out there. PowerPoint is a good example of such a package and excellent results can be produced.

It is understandable if due to lack of knowledge on video making or time constraints, you are unable to approach this task easily. One way is to outsource it or hand it over to someone who has experience in converting sales pages into video. If narration is needed then the person making the video should speak clearly.

The video should be no more than two minutes in length. People tend to become bored after this time and may click on another video. Make sure the video is engaging and holds the interest of the person watching it.

Once the video is created then it is time to set in motion a video marketing campaign. This can be done by uploading the video to YouTube and the many other video hosting sites available. You will get the best traffic from YouTube as it is the second most widely used search engine, after Google, in the world.

Your video can also be shared on social media sites such as Facebook and Twitter, opening up your product or service to a whole new audience.

Conclusion

Video is a great marketing tool as people in general prefer to watch something rather than read long static text. Video moves and has sound which can be a better experience for many. Once you start using the power of video marketing to promote your business, you may see an increase in subscribers and sales.

What Is Stopping You From Making Your Marketing Videos? Well Fear Not, There Is A Solution   Discover: What Is Video Marketing?   What Is Viral Marketing? How It Works and What Makes It Effective   Small Business Internet Marketing For Increased Sales