Many people now spend more time watching videos on the web than reading. This is no small fact. Learning how to harness this fact is an excellent way to build an online following. Here are some keys to success on YouTube.
Choosing a Keyword
While there isn't nearly as much keyword data available for YouTube as there is for Google search, choosing a keyword is one of the most important steps in the process. Seeing how many people have watched a video that is centered around a specific keyword, and comparing it with Google search traffic, can give you some idea of how popular a keyword is.
One of the best things about YouTube is the fact that the competition is much lower than it is on Google. Search terms that take up the entire front page of Google often have only one or two titles in YouTube, if any at all. This makes it easier to reach an audience with enormous potential.
Use Hot Spots
This is one of the best ways to get feedback about how users are engaging with your videos. Hot spots graphs user attention by measuring places where users abandon your video, skip ahead, or rewind to watch it again. These are graphed against average to tell you which parts of the video hold the most attention.
Using this information, you'll be able to figure out what it is that users like about your videos. This makes it easy to edit your videos in order to display only the most interesting parts and discard the rest. This will dramatically improve your reputation and get users excited about your videos.
It is also a good idea to use hot spots in order to identify the parts of the video that make the best thumbnails. Your choice of thumbnail is one of the most important choices you can make. If users think they will get what they want out of the video from the image in the thumbnail, they will click on it. If they don't, they won't.
Optimize
Make sure that you set the video's settings to "public" so that people can find them. Include http:// at the beginning of the link to your website in the description so that people will be able to click on it. Don't stuff the description or keyword tags with an excessive number of keywords. Focus on just one or two, and write a description that hooks the reader into watching the video.
Your choice of category for the video can have a strong impact on rankings, so be sure to choose the right one. Changing the category can actually hurt your rankings, even if you change the category back.
Use annotations to nudge users to your other videos, your channel, and your website, but don't overdo it.
YouTube offers free music to add to your videos, so don't include copyrighted music that could get you penalized.
Finally, be sure to stay involved in the community, respond to comments, and leave comments on related videos.
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