There are many ways to market your business today. The goal generally is to get new subscribers and to make sales of your product or service. Although traditional marketing techniques are still good, it is also worth looking at the power of video marketing.
Today companies fall over themselves to get people to look at their products. All kinds of tactics are used, whether it is TV advertising, movie advertising or social media advertising. All of these methods have the capacity to reach a worldwide audience of billions.
Not everyone has a business the size of Apple or McDonalds. Also companies of this size generally have huge revenue and as a result, a huge advertising budget. How can the little guy with the small business compete?
Set up a video marketing campaign
Video content is a great way to get your message out to the masses. It enables you to brand yourself, build an online reputation and gain followers. Also it will certainly help with search engine optimisation and link building which are two essential ingredients to getting yourself well-known in the online world.
So how do you go about using the power of video marketing and creating captivating videos? You may be wondering if expensive equipment is needed to create video content.The good news is that you do not need to be Steven Spielberg or James Cameron in order to create a well-made video. Nobody is expecting Hollywood style productions with masses of special effects.
If you have a static text sales page for example then you could convert this into a video using one of the many slide packages out there. PowerPoint is a good example of such a package and excellent results can be produced.
It is understandable if due to lack of knowledge on video making or time constraints, you are unable to approach this task easily. One way is to outsource it or hand it over to someone who has experience in converting sales pages into video. If narration is needed then the person making the video should speak clearly.
The video should be no more than two minutes in length. People tend to become bored after this time and may click on another video. Make sure the video is engaging and holds the interest of the person watching it.
Once the video is created then it is time to set in motion a video marketing campaign. This can be done by uploading the video to YouTube and the many other video hosting sites available. You will get the best traffic from YouTube as it is the second most widely used search engine, after Google, in the world.
Your video can also be shared on social media sites such as Facebook and Twitter, opening up your product or service to a whole new audience.
Conclusion
Video is a great marketing tool as people in general prefer to watch something rather than read long static text. Video moves and has sound which can be a better experience for many. Once you start using the power of video marketing to promote your business, you may see an increase in subscribers and sales.
What Is Stopping You From Making Your Marketing Videos? Well Fear Not, There Is A Solution Discover: What Is Video Marketing? What Is Viral Marketing? How It Works and What Makes It Effective Small Business Internet Marketing For Increased Sales
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