As you most likely know, Google is the largest and most popular search engine in the world. But who ranks number two? You'd think Yahoo or Bing, right? Wrong. YouTube ranks as number two. The New York Times reported in 2010 that YouTube serves two billion videos each day. Are you taking advantage of the fast-rising trend and using video marketing as a method of advertising your products or services? If not, it's time to start. And if you are, are you doing it properly? Let's take a look at three important video marketing tips.
1 - Create Quality Content
The most important, though often overlooked, tip is to create high quality content, especially if you're advertising a product or service. Don't expect to create a poor quality video and convert your viewers into buyers or clients. If you're speaking in the video, invest in a high quality microphone. Nothing is worse than trying to understand what someone is saying because of scratchy or low quality audio. And, if you can, record your video in high definition. This is especially important if you're creating an overview of a product.
2 - Give Your Viewers a Reason to Visit Your Website
In addition to creating high quality content, you'll need to give your viewers a reason to visit your website after finishing the video. This is often a hard goal to achieve since our society tends to have a short attention span. If you're selling a product, why not offer an exclusive "YouTube only" discount that leads to a special landing page on your website? You can do this with any other video sharing site as well. Or, if you're providing a service, let your viewers know that they can see a number of testimonials on your website.
3 - Promote Your Video Anywhere and Everywhere
You may be tempted to sit back and relax once you've finished your video. Unfortunately, this isn't going to work. You'll need to start promoting it. There are a number of different ways to promote your video.
* Comment on other videos. Some will even let you use your video as a "video response." * Join high traffic, niche related forums and link to your video from your signature. * If you're selling a product, review similar products on popular shopping sites. * Try and submit it to as many video sharing sites as possible.
Again, video marketing is quickly becoming one of the most popular ways to advertise products and services. If you're not taking advantage of it you're missing out a large number of potential sales or clients. Follow these three tips and you'll be on your way to creating quality videos that generate traffic and sales.
What Is Stopping You From Making Your Marketing Videos? Well Fear Not, There Is A Solution Discover: What Is Video Marketing? What Is Viral Marketing? How It Works and What Makes It Effective Small Business Internet Marketing For Increased Sales The Secret To Making Money With Video Marketing Why Your Business Needs to Invest in Corporate Video Production
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