Video Marketing is not only an opportunity for today, it is also an opportunity for the future. Many people are currently trialling it, but are not being too successful. The reason for this is that they are probably not focussing on conversion rates and getting people back to their websites.
It is important that we measure the amount of video views. Also we need to measure the amount of people that actually come from the videos viewed, back to your website.
In part 1 and 2 of this article I will cover the steps that need completing in order for you to improve your conversions. The first topics we will look at are the video sites worth uploading your video to as well as editing a video. By having a good video out there you will get people back to your site and improve your conversions.
Video sites
YouTube is the main site to upload your video, but there are also many others. It is not worth relying on just the one site because you never know what will happen in the future. The more people that view your video, the higher YouTube will push it in the rankings.
You may have a list of subscribers who would like to see your video. When they arrive at your video they will have a chance to vote for it. The more votes you have the higher the video will rank.
You should incorporate your keyword phrase in your YouTube title and description. Add your website link to the beginning and end of the video. You can also add it to the description. Then simply spread the word about your video to friends or your subscribers.
Here are some other video sites worth uploading your video to:
DailyMotion Blip.TV Metacafe VimeoBy submitting to YouTube and these other video sites you can get a lot of traffic back to your website. It is possible that the visitors will either become customers or improve your conversions by investing in your product or service.
Editing your video
Windows Movie Maker comes with PC's that run Windows. It is quite powerful and the version in Windows Vista and Windows 7 is simplified to make it easy for beginners to edit videos. You can bring still photos and existing videos into your production. You can also bring audio in or create your own audio.
Ensure your video is of a high quality and take care to edit out any shaky camera work. You will not improve conversions with videos which either do not engage the viewer or are poorly made.
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