Video SEO is the use of optimisation methodologies to improve the visibility of your videos and screencasts in Google, YouTube and other search engines. The value of video SEO (VSEO) comes from the fact that it has the potential to entice and retain a more targeted audience, increase brand awareness and spark users into action. Whether that action be buying the product or service, subscribing to a newsletter or signing up for a special offer.
It is rapidly becoming a hugely important part of any online marketing campaign as it can dramatically raise traffic to your site. Its rise to prominence is thought to be because "Generation Y" (people aged between 11 - 27) now outnumber the "Baby Boomers" by 81 million to 71 million. "Generation Y" have a tendency to watch more videos online.
Another reason for VSEOs rise in importance is the size of videos. Not too long ago they where big bulky things that required an internet connection few had and special players. Nowadays they are small enough and versatile enough to play on all Smartphone devices. This compliments the rise in "Generation Y" perfectly, as this is when Smartphone technology is really taking off.
Although YouTube is the biggest video sharing site, seen as a must use for any advertising/SEO campaign, there are other more specialized sites about that will make it easier to get your content seen, after all with the amount of content on YouTube it's very hard to stand out. Other sites, like Vimeo, Viddler and Photobucket have smaller communities making it slightly easier to stand out. YouTube being the largest video sharing site also comes with another huge bonus to getting your content seen; it's the 2nd most used search engine in the world after Google. The fact that Google search now shows videos at the top of page of results is just another opportunity to get your content right to the top of the search page.
Video SEO has been shown to really raise your contents visibility as videos typically show up in 41% of all searches and have a 41% higher click rate. Research shows that companies who use VSEO will see a 150% rise on conversion rates over those that don't. The benefits and importance of Video SEO extend far beyond the few points illustrated in this article; it is guaranteed to be one of the most fundamental aspects of SEO in the very near future.
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